We are Varg

Varg was born on the rugged Swedish west coast, encompassed by windswept rocks and the untamed salty sea. Having devoted most of our lives to challenge the forces of nature as elite sailors and alpinists, we knew what it takes of an outdoor garment to serve its purpose.

We also knew that there was a need for high quality outdoor clothes that combine the functional and comfortable, with sportiveness and a sense of style. That special beautiful detail that adds personality and expression to your outfit. We returned to our roots for inspiration and found it in Nordic craftsmanship, among people who have learned to master life on nature’s own terms.

With Varg, we want you to feel that you wear something special and authentic that will accompany you through life’s adventures. It’s that rare feeling that is our main driving force.

 

”Throughout my sports career as well as in my everyday life, I like to wear clothes made of comfortable materials with a relaxed cozy feeling that reflects my spirit and attitude to life.”

– Madeleine Magnusson, founder of Vargkläder