Varg, born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.


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Summer Wool

Wool for Every Season.

Marstrand POP-UP

This summer, we’re back at Marstrand with our summer store, offering a delightful selection of clothes and accessories. All the latest arrivals and the entire swimwear collection will be available. Marstrand is located on the Swedish west coast in the archipelago.


Rådhusgatan 7
442 67 Marstrand

Opening hours

Monday – Friday: 11:00-18:00
Saturday – Sunday: 11:00-17:00

We’re open all summer, so come and visit us!

To the event

Swimwear & Towel Ponchos

Discover new models, colors, and sizes of our popular towel ponchos and new swimwear.

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Hiking & Trekking

Discover our new arrivals in the Active Collection – lightweight and breathable gear for your next adventure.

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Here at Varg, our Nordic roots run deep, shaped by experiences of elite sailors and mountaineers who have challenged the forces of nature. Our commitment is to unite sustainability with thoughtful design, tailored to meet the demands of the challenging Scandinavian weather. Inspired by the original craftsmanship tradition, our products seamlessly blend functionality, comfort, and style.

With a robust yet distinctly Nordic touch, Varg represents more than just clothing; it is an authentic companion for your everyday life and wild adventures.

Our story

Introducing Varg Re.Wear: Our Recycling Program

We are happy to announce our exciting collaboration with Ninyes, a leading platform for second-hand products. This partnership marks an important step towards a more circular and sustainable future. With VARG Re.Wear, you can now easily convert your less-used clothes into gift cards and at the same time contribute to reducing waste and promoting more sustainable consumption.


Women’s New Arrivals 

Spring/Summer 2024 now online!

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Mens’ New Arrivals

Spring/Summer 2024 now online!

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Wool Care Guide

Discover the key to keeping your wool garments at their best! Explore our Wool Care Guide and unlock the secrets of wool care: why it matters.

Read the guide


Lightweight Down Styles

Shop Down Hoodies

Archive Sale 60%

Up to 60% off!


Archive Sale

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