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Varg, born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.

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Our Footprint

Sustainability is at the core of everything we do. We love nature and are committed to creating products with minimal environmental impact. While we’re not perfect, we firmly believe that sustainability is one of our most important foundation stones.

As a small brand, we’re proud to offer products made primarily from recycled fibers, with many consisting of 100% recycled material. We continuously explore new fibers, materials, and processes with the long-term goal of delivering fully circular products.

When developing our products, we make thoughtful choices regarding materials and production methods. Here are some of our main focus areas:

  • Our suppliers comply with EU regulations for hazardous and banned substances (e.g. fluorocarbons) and hold key environmental certifications.
  • We prioritize recycled fibers, Bluesign® certified materials, leftover fabrics, and other materials with a lower carbon footprint.
  • All our materials are selected for their comfort, style, and functional performance.
  • We aim to produce products close to our market. More than half of our products are manufactured in Europe. For those produced in China, we prioritize shipping by boat or train to minimize emissions.
  • We design products for everyday life, not just for single-use activities. Our goal is to create durable, versatile items that last.

We also hope that you, as our customer, share in the responsibility for a sustainable future. Think carefully about your needs and purchases. To reduce unnecessary returns and shipments, feel free to reach out with any questions about our products.

Our materials

Recycled Wool

Wool is one of the most functional and sustainable materials available. It provides exceptional warmth, even in damp conditions, and naturally wicks away moisture while resisting dirt and odors.

As an eco-friendly material, wool requires less water and energy in production and is 100% biodegradable, helping to combat microplastic pollution. The merino wool used in our base layers is Woolmark certified and mulesing-free. We also use wool that is certified by the Responsible Wool Standard (RWS), which ensures the welfare of sheep and the health of the land they graze on.

Most of our wool products are made from recycled wool, sourced from old garments and processed into new yarn. This reduces water, energy, and chemical use while minimizing waste. Our recycled wool is produced in Italy by a manufacturer certified with OEKO-TEX® STANDARD 100 and Global Recycled Standard (GRS), and guarantees mulesing-free wool.

Wool offers warmth, breathability, and comfort, even when damp. Proper care is essential to maintain its durability and extend its lifespan.

Organic Cotton

Cotton is a natural fiber known for its breathability, softness, and cool feel against the skin. It’s a material that combines comfort with sustainability, making it an excellent choice for everyday wear.

Most of our cotton products are made from organic cotton, sourced and produced in Europe. Organic cotton uses 70% less water and 60% less energy compared to conventional cotton, making it a more eco-friendly option. It also significantly reduces the use of harmful chemicals, ensuring a cleaner and safer product.

When organic cotton isn’t available, we prioritize using fabrics already in stock, helping to minimize waste. We also place great importance on the dyeing process, and all of our cotton fabrics are produced by manufacturers with the OEKO-TEX® certification, ensuring high standards for both production and fabric dyeing.

Recycled Synthetic Fibers & Fabrics

At Varg, we focus on using existing materials to reduce our environmental impact. Recycled polyester, sourced from PET bottles or other polyester waste, and recycled nylon, made from fishing nets and textile scraps, help cut down on carbon emissions and water consumption compared to virgin materials. All our recycled fabrics are GRS (Global Recycled Standard) certified, ensuring high standards for sustainability.

Synthetic fibers like recycled polyester and nylon are strong, durable materials that last over time. They’re easy to wash, dry quickly, and effectively transport moisture, making them ideal for outdoor and active wear. Many of our products are made from 100% recycled polyester, supporting a circular lifecycle. When recycled fibers aren’t an option, we turn to leftover fabrics or bluesign® certified materials, which are produced with the lowest possible impact on both people and the environment. Bluesign® ensures responsible resource use and minimal environmental harm.

Additionally, all our products are free from harmful fluorocarbons. We believe that taking care of your clothing in a sustainable way is important for both nature and longevity. Proper care can help extend the life of your garments and reduce waste.

Tencel® (lyocell)

Tencel® (lyocell) in combination with merino wool is a perfect blend of softness and functionality. This fabric feels incredibly smooth, almost silk-like, yet it still provides warmth, breathability, and moisture-wicking properties. The natural odor-resistant qualities of Tencel® mean your garment stays fresher for longer, requiring less frequent washing and helping to conserve water.

Tencel® is made from sustainably sourced eucalyptus wood pulp, produced in a closed-loop process that is both chemical-free and environmentally responsible. This process recycles water and solvents, making it highly efficient and reducing waste. Tencel® is biodegradable, adding to its eco-friendly appeal, and is a great alternative to synthetic fibers. By choosing Tencel® fibers, you are supporting a circular, sustainable textile that is gentle on both your skin and the planet.

Environmental certifications & brands we partner with for a sustainable future

Responsible Down Standard (RDS)

Down is unmatched in terms of weight-to-insulation ratio, offering exceptional warmth without the bulk. As a by-product of the food industry, down would otherwise go to waste if not carefully managed. However, it’s essential to ensure the down we use is sourced ethically. That’s why we choose to only use certified RDS (Responsible Down Standard) down.

RDS guarantees that the down comes from farms where animal welfare is closely monitored. It ensures the down is not sourced from farms where force-feeding or live-plucking occurs. RDS-certified farms prioritize the well-being of the animals, ensuring they experience minimal stress and have access to proper feed and water throughout their life cycle. This certification helps us offer high-quality insulation while promoting ethical and sustainable practices.

OEKO-TEX®

OEKO-TEX® Standard 100 is a globally recognized certification system that tests textiles, intermediate materials, and end products at all stages of production. This certification ensures that the textiles used in finished products are free from harmful chemicals, making them safe for both the environment and the consumer.

Introduced in 1992, OEKO-TEX® sets scientific criteria, limit values, and test methods to ensure the highest safety and quality standards. Dyeing processes are closely monitored to meet OEKO-TEX® standards, ensuring that the entire production process is both responsible and sustainable. We work with suppliers who hold OEKO-TEX® certifications, ensuring the materials we use are free from unhealthy substances and meet the highest environmental standards.

REACH

The European Chemicals Regulation REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) governs the use of chemicals in textile products, setting limits and bans on harmful substances. Particularly hazardous materials, such as fluorocarbons, are listed on the candidate list for strict regulation.

We only collaborate with manufacturers and suppliers who fully comply with EU REACH legislation, ensuring that our products are free from harmful chemicals and safe for both consumers and the environment. This commitment helps us maintain high standards of safety and sustainability in our textiles.

Global Recycled Standard (GRS)

The Global Recycled Standard (GRS) is an international certification that ensures products contain at least 50% recycled fibers. This certification covers the entire supply chain, from raw materials to the final product, ensuring that the materials are genuinely recycled. It also includes environmental considerations, chemical restrictions, and social responsibility standards.

Many of Varg’s products are made from 100% recycled fibers, meeting the GRS certification to guarantee sustainability, reduce waste, and promote ethical practices across the production process.

Global Organic Textil Standard (GOTS)

GOTS is an international certification for organic cotton in clothing and textiles, ensuring both social and environmental responsibility throughout the entire value chain. This standard covers everything from raw material cultivation, picking, and preparation to the manufacturing of the final product. To be GOTS-certified, a textile must contain at least 70% organic fiber raw material.

The GOTS certification guarantees that the product meets high environmental standards, including sustainable farming practices, while also ensuring fair labor conditions throughout the production process.

Bluesign®

The BLUE WAY by Bluesign® embodies the vision of responsible and sustainable manufacturing in the textile industry. Bluesign® is a comprehensive system that ensures safer, more sustainable working environments and helps reduce the environmental impact of textile production.

By tracing each textile’s journey from raw material to finished product, Bluesign® identifies and implements improvements at every stage of the manufacturing process. This holistic approach not only enhances safety for workers but also ensures that products are made with the least possible environmental footprint.

As an independent verifier and knowledge broker, Bluesign® guarantees transparency and trust in the manufacturing process. The standard encourages the industry to continuously improve its sustainability efforts, fostering a more eco-friendly and ethical textile production system.

ALLIED Feather + Down

Founded nearly 40 years ago, ALLIED Feather + Down is a leading insulation company focused on providing the best insulation for both people and the planet. By building direct relationships with the entire supply chain, ALLIED ensures transparency and control, avoiding brokers or middlemen.

ALLIED played a key role in creating the Responsible Down Standard (RDS) and offers unmatched traceability for down—a material often criticized for its lack of transparency. Their eco-friendly processing uses sustainable detergents and reclaims all water, ensuring long-lasting performance with minimal environmental impact.

While industry standards like RDS assure responsible sourcing, ALLIED goes further with TrackMyDown.com. Launched in 2015, this platform allows consumers to trace the down in their products by entering the lot number, learning about its source, cleanliness, and quality. TrackMyDown empowers consumers to make informed decisions based on performance and sustainability.