Varg, born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.


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Unlock the Secrets of Wool Care: Why It Matters

Taking proper care of your wool clothes is not just a matter of maintaining their appearance; it’s a wise investment in their longevity and sustainability. Here are some compelling reasons why you should make an effort to care for your wool garments:



Wool is a durable and resilient natural fiber, but it can lose its shape, texture, and color if not cared for properly. By following care instructions, you can extend the life of your wool clothes, ensuring they stay in excellent condition for years to come.


Wool is a renewable and biodegradable material, making it an eco-friendly choice. By taking care of your wool garments, you reduce the frequency with which you need to replace them, thus reducing your overall clothing waste and environmental footprint.


Wool is renowned for its insulating performance, providing warmth in cold weather and breathability in warmer temperatures. Proper care ensures that your wool clothes maintain these qualities, allowing you to enjoy their comfort season after season.


Wool garments often come at a higher price point due to their quality and craftsmanship. By maintaining them, you maximize the return on your investment, as well as the value you derive from these pieces.

Aesthetic Appeal

Well-cared-for wool clothes look better and feel more luxurious. They maintain their shape, color, and softness, allowing you to present yourself in a polished and stylish manner.


Wool is a versatile fabric that can be worn in various settings, from formal occasions to casual outings. When your wool clothes are in good condition, you have more options for creating stylish outfits.

Heritage and Tradition

Wool garments often carry a sense of tradition and craftsmanship. Taking care of them honors the heritage of wool production and the skills of those who create these pieces.

Circular Fashion

Let’s reevaluate our relationship with clothes by repairing them when they break, giving away or selling unused garments instead of throwing them away, and recycling/upcycling unusable clothes. It is the path towards a more sustainable lifestyle for our clothes.


In conclusion, caring for your wool clothes is not just a chore; it’s a responsible and sustainable choice that enhances your clothing’s longevity, comfort, and overall value. By extending the life of your wool garments, you contribute to a more eco-friendly and conscious approach to fashion.

🐑 Use a wool comb to remove piles caused by friction.

A wool comb proves to be an excellent instrument for ”refreshing” knitted and woven woolen garments. This handy tool effectively eliminates pills and fuzz from woolen clothing that has seen significant wear.

To use it, simply place the fabric on a stable, level surface, and then gently comb away any bumps and fluff.

Wool Comb

🐑 Minimize woolen garment washing. When needed, use organic wool detergent and hand wash or select a cold water wool program.

Biobased delicate detergent for wool and down, as well as merino wool, mohair, silk, cashmere, and similar delicate materials. Down garments or down sleeping bags made from relatively shiny nylon/ripstop material are not damaged by the detergent, but retain their shine.

  • Contains lanolin, the natural wool grease
  • Contains lemon eucalyptus oil for its antibacterial properties and fragrant scent 
  • Readily biodegradable and highly biobased
OrganoTex BioCare Wool & Down Wash

🐑 Wash in a laundry bag to reduce fiber breakage and protect your clothes from wear.

The Guppyfriend Washing Bag offers a practical solution to stop microfibers from entering our rivers and oceans. Its gentle surface reduces fiber shedding, prolonging the life of your clothes. It captures the microfibers that break during washing, preserving them within the bag without any loss of its own fibers. Ideal for garments prone to fiber loss

GuppyFriend Washing Bag

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