Varg, born out of longing for the authentic Scandinavian emotion. Yearning for functional clothes for the adventures of life. Careful and respectful of our environment. The mix between the rugged sporty and clearly Scandinavian design makes Varg unique.


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Winter Swimming with Varg

Ready for a winter swim, or are you longing for summer? Regardless of the season, our surf poncho is a smart garment. Easy to put on before and after a bath, match with a warming hat and gloves.

Flower Power

New Arrival

It’s finally here! The flower power bathrobe we’ve been longing for for quite some time. Made from the same beautiful and soft embossed flower power pattern as our Beach Towel, and with hand knotted fringes at the bottom.

Produced in Portugal in a soft 100% organic GOTS certified cotton, which makes the bathrobe feel like a big hug wrapped around you.

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Surf Poncho Classic

Stay Warm

You don’t need to dip your head and hands unless you’re a real Viking. Tip: put on a warm wool hat and gloves to stay warm when you enter the freezing water.

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Warm Accessories

Stronger immune system, more energy and endorphin kick. These are just some of the benefits you get if you take a winter swim. The wonderful nature experience is of course an extra bonus. Wear your swimwear, bring something warm to drink and make sure you have something warm on your head and hands. A soft surf poncho or bathrobe will keep you warm and dry before and after the dip in the icy water.