This is VARG
Varg was born on the Swedish west coast among cold cliffs and salty breezes out of a yearning for something new and different. A dream of functional and inspirational clothing for all of life’s adventures was formed by a strong love of the wilderness.
With previous experience in elite sailing and alpine skiing, we, the founders of Vargkläder, have been tested by extreme weather conditions. We know what kind of clothes an active lifestyle demands. The one thing we’ve been missing is garments which are functional, yet simultaneously have that little extra something. Something inspiring use in everyday as well as outdoor activities. That special and beautiful detail which imparts personality.
We wanted to create something unique where practical and comfortable meet playfulness and edge. We found inspiration in Scandinavian craftsmanship and design. Our drive came from the desire to create and develop something of our own. Something we could share with others.
Our love of nature requires our participation in the fight to preserve it. Therefore, we always strive to make environmentally friendly choices. We use recycled fibers and create clothing of high quality that lasts over time. Varg is to be lived in.
“Both in my sporting career and in my everyday life, I want to wear clothes made of comfortable materials which also gives a cozy feel and nice attitude.”
– Madeleine Magnusson, founder of Vargkläder